Defining Drug Addiction

Defining Drug Addiction Sweet Jesus, Aunt Bettyà ¢Ã¢â€š ¬Ã‚ ¦ the white ladys riding a white horse. Heroin, heroin à ¢Ã¢â€š ¬Ã‚ ¦ heroin and heroin, these are all slang words for one thing, heroin. It is back in full force. Heroin used to be predominantly used by poor, urban youth, but in recent years, it has grown more popular in the middle class, and affects suburban people of all ages. It is here and it is in your neighborhood. There is no one single causal change for drug abuse. A range of individual, family, social, environmental and other risk factors have been identified. Males are more likely to use illicit drugs at earlier ages than females, and more prone to use them to try to cope with problems (Spooner, 1999). Individuals who struggle with personality disorders often have trouble dealing with others. They often tend to be solemn in nature and almost unbendable in their ways and unable to manage change well. This causes an inability to respond to the normal changes and demands of living. People with personality disorders often feel that they are normal, but tend to have a narrow view of life. They find it exceedingly difficult to participate in the routine daily activities of living. The repercussions of drug abuse are vast yet all encompassing and affect people of all ages. Treatment is the only answer regardless of whether one chooses to become a drug addict or it is, as believed, a disease. This paper will explore the psychology of addiction and examine the relevant research, and psychological theories as it pertains to the issues of drug addiction and propose two solutions to address this problem with a final solution being chosen by the writer, as the best course of action for addicted individuals. Defining Drug Addiction: The National Institute on Drug Abuse (NIDA) defines addiction as a chronic, often relapsing brain disease that causes compulsive drug seeking and use, despite the harmful effects to the user and to those around them. It is a brain disease because it actually changes the structure of the brain and the way in which is functions. The American Society of Addiction Medicine (ASAM) released a new definition of addiction last year, stating, in part that addiction is a chronic brain disorder and not simply a behavioral problem. For the first time, the ASAM has taken an official position that addiction is not solely related to behaviors and lack of control. The actual short definition reads as follows: Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry. Dysfunction in these circuits leads to characteristic biological, psychological, social and spiritual manifestations. This is reflected in an individual pathologically pursuing reward and/or relief by substance use and other behaviors. Addiction is characterized by the inability to consistently abstain, impairment in behavioral control, and craving, diminished recognition of significant problems with ones behaviors and interpersonal relationships, and a dysfunctional emotional response. Like other chronic diseases, addiction often involves cycles of relapse and remission. Without treatment or engagement in recovery activities, addiction is progressive and can result in disability or premature death (Definition of Addiction (2011, April 19). While the decision to take drugs is voluntary for most people, the brain then changes over time, and those changes challenge a persons self-control and ability to resist the urge to use. This is why addiction classifies as a brain disease; the drug actually changes the brains structure and the way in which it functions. These changes can be long lasting and lead to harmful behaviors in people who abuse drugs (National Institutes of Health National Institute on Drug Abuse, 2011). Because of these changes, quitting is often difficult for those that are ready try, and it often takes more than one attempt. Addiction can occur despite a persons strength of character and once it occurs, repeated use changes the delicate and complex systems of the brain. According to Drs. N. Volkow and H. Schelbert, of NIDA, the brain imaging studies from drug-addicted individuals show actual physical changes in those areas of the brain critical to judgment, decision-making, learning, memory, and behavior c ontrol. This is just another reason why researchers believe that these changes alter the actual function of the brain and may help to explain the compulsive, destructive behaviors, which go along with addiction. Drugs of abuse contain chemicals, which actually tap into the brains communication system and actually disrupt the way nerve cells normally send, receive and process information. There are at least two ways that this disruption happens: by imitating the brains natural chemical messengers and by over stimulating the reward circuit of the brain (National Institutes of Health National Institute on Drug Abuse, 2011). misc_volkow.gif Image: National Institutes of Health National Institute on Drug Abuse. Repeated drug exposure changes brain function. Positron emission tomography (PET) images are illustrated showing similar brain changes in dopamine receptors resulting from addiction to different substances cocaine, methamphetamine, alcohol, or heroin. The striatum (which contains the reward and motor circuitry) shows up as bright red and yellow in the controls (in the left column), indicating numerous dopamine D2 receptors. Conversely, the brains of addicted individuals (in the right column) show a less intense signal, indicating lower levels of dopamine D2 receptors (Volkow, N. D. (Medical Imaging Scan). (2012). PET Images of Brain Changes after Repeated Drug Exposure). Reduced dopamine production eventually leaves the user incapable of feeling any sense of pleasure, even from the drugs that feed the addiction. Scientists can now visualize this, in the above scan, the lack of dopamine receptors do not show up as bright red and yellow in the right column as they do on the left, in the control group. Drugs of abuse also affect the regions of the brain that help to control desires and emotions which results in a lack of control, and leads the addict to pursue the drug compulsively despite the lack of pleasure produced. Researchers in China at the Mental Health Institute also conducted an imaging study to investigate the gray matter volume in 20 former IV heroin users at three days after abstinence, and again at one month after abstinence. They also used 20 normal subjects used as the control group. They found that at the three-day mark, decreased gray matter density was found in the frontal cortex and occipital regions of the brain but at the one-month mark, there were no significant differences in those regions in the brains of the heroin addicts and the control group. While this was a small study and would need to be replicated in a larger group, what they found was that the changes occurring in the brain were, at least in part, reversible. They had initially, based on previous studies, hypothesized that the heroin dependent subject would have decreased gray matter density permanently (Wang X., 2012). Understanding the Addicted Brain: Illicit drugs (drugs), the term used to describe drugs which are under international control and that are produced, trafficked and/or consumed illicitly(UNODC: Information about drugs, 2012), use affects every part of the brain and its functioning. Drugs and alcohol interfere with the exchange of information in your brain, which actually produce changes that promote drug use. Just seeing a drug or its paraphernalia can bring anticipatory pleasure. This paper will identify just a few of the parts that are affected. The addicted brain is distinctly different from the non-addicted brain, as manifested by changes in metabolic activity, receptor availability, gene expression, and responsiveness to environmental cues. The activation of the brains reward system seems to be the common element in what hooks individuals on drugs. Drugs alter the central nucleus of the almond shaped part of the brain, known as the amygdala. The amygdala has a key function in the acute reinforcing actions of drugs of abuse. The amygdala is a part of the limbic system and is responsible for regulating emotions, fear and pleasure (Koob Volkow, 2009). Drugs also alter the part of the brain involved in impulse control, the prefrontal cortex, which makes it more difficult for addicts to resist taking drugs. This finding may help to explain why adolescents are more susceptible to addiction the prefrontal cortex does not become fully developed until people reach their mid-20s. The brain becomes used to these changes caused by the drug and begins altering its normal production and release of neurotransmitters (Harryman, 2011). The addict begins to lose control and has difficulty limiting drug intake, the need to consume becomes compulsive because the drug has affected the regions of the brains controlling impulse, craving and behavior. The individual is addicted. Initially, interfering with this system makes the user feel good but it leads to seeking the behaviors, which give pleasure at any cost. Chronic drug use causes changes in the structure and function of the neurons that can last for years, even after the user is clean. These changes to the brains structure and functions over time actually reduce the pleasurable effects of the drugs but also increase the cravings resulting in a destructive spiral. Scientists are learning how genetics and environmental factors, like stress, contribute to these neural disruptions and increase the risk of addiction. This ongoing research is allowing researchers to understand how addictive substances affect the brains reward system, and allowing for the development of more effective therapies for treating addiction. When a person takes an addictive drug, from nicotine to heroin, chemicals travel swiftly through the blood stream into certain key brain regions known as the reward system, the nucleus accumbens, which regulates the ability to feel pleasure. With continued drug use, the circuitry of this system becomes flooded with dopamine. Dopamine, a brain chemical, or neurotransmitter, activates specific sites on brain cells called receptors to increase pleasure and reward. Over time, the brain adjusts to the excess dopamine by decreasing the number of dopamine receptors and the overall amount of dopamine in the brain. Users must then consume more and more of the drug to achieve the same high. Disruption to the brains reward system is only part of the reason why drug addictions are so difficult to overcome, and why relapses can occur even after years of abstinence. Neuroscientists have also discovered drugs alter connections in brain circuits that regulate learning and memory, causing strong associations between the drugs pleasurable sensation and the circumstances under which it is taken. In fact, scientist are beginning to postulate that the whole action surrounding the getting high, is just as addictive than the actual drug itself. The rush for the addict often comes from pursuit of the activity. Drug addicts tend to be risk takers and thrill seekers and expect to have a pleasurable reaction to their substance of abuse before they use it. Some experts in the field of addiction today prefer the term addictive behaviors, to addiction. The biological, psychological, and social processes by which addictions occur have common pathways. All addictions have roots in genetic pr edispositions and biological traits. Many in the field say that addictions have characteristics in common and so do addicts. Regardless of the source of addiction, the effects are mainly concentrated in the brain: physically, chemically, and psychologically affecting emotions and energy levels. Addicts have distinct preferences for one substance over another and for how they go about using the substance they abuse. Many addicts have problems with self-regulation and impulse control, they tend to use drugs as a coping strategy in dealing with both stress and their everyday lives in general. They do not seek a way to escape so much, but more as a way to manage their lives. Heroin The Sequel: Across the nation, heroin use is increasing at an alarming rate and affecting a surprising population, kids in the suburbs. Heroin is a highly addictive drug and the most rapidly acting of the opiate class. The kids in the cities know not to touch it but it seems that message never made it to the kids in the suburbs. The biggest connection seems to be between prescription painkillers and heroin. The opiate high that kids get from drugs such as OxyCodone is much like the one that they get from heroin use. The kicker is that heroin is much cheaper and more easily obtained and the high is more intense. A small bag of heroin is cheaper than a six-pack of beer in some places and is estimated to be 15 times purer than it was in the 1970s. The increased purity means that it is easier for users to it. Many teens have a mistaken idea that snorting the drug makes them less likely to become addicted to it. Kids are going to believe that this is not a problem, and parents are going to continue t o leave their prescription opioids unattended if they dont know about the risks, said Wesley Clark, director of the Center for Substance Abuse Treatment at the Department of Health and Human Services (Drug Enforcement Agency, 2012). According to the 2008 National Survey on Drug Use and Health, the number of current (past-month) heroin users aged 12 or older in the U.S. increased from 153,000 in 2007 to 213,000 in 2008. There were 114,000 first-time users of heroin aged 12 or older in 2008. This number keeps climbing (National Institutes of Health, 2010). heroin_use_2009.png Image from National Institutes of Health Like most parents in upper-middle class neighborhoods, parents do not realize that there is a problem out there and continue to leave their prescriptions out and unmonitored. Heroin used to be used by predominantly poor, urban youth, read: black. In recent years, it is growing more popular in the middle class suburban areas, read: white. In truth, close to 90% of teen heroin addicts are white (Department of Drug Enforcement, 2012). In 2010, there were 140,000 persons aged 12 or older who had used heroin for the first time within the past 12 months. This estimate was similar to the estimate in 2009 (180,000) and to estimates during 2002 to 2008 (ranging from 91,000 to 118,000 per year). The average age at first use among recent initiates aged 12 to 49 was 21.3 years, significantly lower than the 2009 estimate (25.5 years) (National Institutes of Health National Institute on Drug Abuse, 2011). Heroins most important ingredient is morphine. Morphine is derived from the sap of the Papaver somniferum, the scientific name for the opium poppy. Afghanistan is the number one opium poppy producer in the world, and supplies more than 90% of the worlds opium. poppy.gif seedpod.jpg The opium poppy, papaver somniferum and the seed pod, showing the exudates/sap. Image: Morphine Heroin. It would not be a far stretch to think that the war in Afghanistan and the increase in heroin use in the United States are somehow related. According to a CNN news report, there have been eight Americans who have died from overdoses involving heroin, morphine or other opiates in Afghanistan from 2010 to 2011. These overdoses were revealed in documents that showed that the Army had officially investigated 56 soldiers, including the eight that died, on suspicion of possession, use and distribution of heroin and other opiates. Heroin use is on the rise in the Army overall, military statistics show that the number of soldiers testing positive for heroin has increased from ten in 2002 to 116 in 2010. Army officials did not respond to questions, but official records from the Criminal Investigation Command show how soldiers bought drugs from Afghan juveniles. The report also reveals that soldier lingo for the drug is Afghan dip(CNN, Martinez, M., 2012). USA Today, reported that medical offi cials estimated that 25% to 35% of about 10,000 ailing soldiers assigned to special wounded-care companies or battalions are addicted or dependent on drugs particularly prescription narcotic pain relievers, according to an Army inspector generals report made public in January of 2011(CNN, Retterbush, T., 2012) Since the US Invasion of Afghanistan, the heroin output has increased over 5000 percent, according to Glenn Greenway of the Drug Truth Network. Immediately following the 2001 invasion, opium prices spiraled and by 2002, the opium price was almost ten times higher than in 2000, the United Nations Office of Drug Control (UNODC) acknowledged. Heroin use in the United States and Europe are at epidemic proportions (CNN, Retterbush, T., 2012). In East Alton, there have been twelve heroin overdoses before the year is even half over. This places the county on track for a record number of heroin overdoses. This places the county on track for a record number of heroin overdoses. Fatalities from all drug overdoses are currently at 22 cases for 2011 (Occaisionalplanet.org, Mike Davis, 2011). East Alton is a Village, with a U.S. Census total population of 6,301 in 2010. There have been so many documented cases of drug activity in the community, the Police Department has now made a form available online to citizens so that they may anonymously report a house suspected in or near their neighborhood, or any suspected drug activity (Village of East Alton, 2012). Fatalities from all drug overdoses are currently at 22 cases for 2011. The US is not alone in this epidemic, Russia estimates that one in every 50 people of working age is addicted to heroin. South Wales has seen a jump of 180% in heroin addiction rates. In 2008, the European Union, (EU) estimated that a young European died every hour from a drug overdose. What is the cause for this epidemic across the planet? Last year, Russia publicly blamed the US and NATO for refusing to eradicate poppy production by US allied warlords, resulting in an estimated 30,000 heroin deaths in Russia in a single year. The US Congressional Research Service estimates that Afghanistan currently accounts for 90% of the worlds illicit opium (the essential ingredient of all narcotics) supply. Opium revenues for Afghanistan are equivalent to 7% of the licit GDP for the nation with 10% of the population actively participating. According to the progressive online news site, Occasional Planet, the ultimate cause of the heroin epidemic destroying much of the world and local youth is the Afghanistan war and the shortsighted policies involved there. This flood of heroin is a direct result of the war efforts. afghanistan-drug-chart.jpg Image taken from occasionalplanet.org Theorists and Theories Applied: The most common type of dual diagnosis is a connection between a mental or personality disorder and a substance abuse disorder such as alcoholism or drug addiction. The reason that these two disorders go hand in hand is that drug addiction and alcohol addiction are often caused by depression, anxiety and other personality disorders. According to researchers at the University of Manitoba, Winnipeg Department of Psychiatry, using drugs or alcohol to reduce emotional distress or self-medicating is common among people with mood disorders and the general population as a whole. Researchers found that 24.1 percent of people used drugs or alcohol to relieve their symptoms. In essence, the people knew they had mental illnesses, and they took drugs and alcohol in order to make those symptoms less palpable. By taking drugs and adding dopamine to their systems, they were able to mask their mental illness symptoms. Dual diagnosis is should be the expectation and not the exception. Dr. Marvin Zuckerman, at the University of Delaware, has conducted research on an aspect of personality that he calls sensation seeking. This trait has large hereditary components. Zuckerman describes sensation seeking as a desire for varied, novel, complex, and intense sensations and experience, and the willingness to take physical, legal, and financial risks for the sake of such experiences. His theory points out that those identified as antisocial risk takers are usually drug addicts. Zuckermans theory has commonsense appeal. It is easy to accept the idea that people differ in their need for excitement and risk, change and adventure. During an interview with BigThink.com, Mr. Zuckerman had this to say in response to a question posed by the interviewer: Question: Are risk-seekers more prone to becoming addicted to drugs? Marvin Zuckerman: Well, there are four types of risk taking which form the core you might say, smoking, drinking, drugs and sex. Now you can see three of those are substance abusers, and they act through the central nervous system. They act on centers in the central nervous system that give intrinsic pleasure. Particularly stimulant drugs like cocaine. They provide pleasure. They provide the kick that activities provide, as sex provides, for the sensation seeker. They are all correlated because they are all aspects of intensity seeking sensation and the novelty too. There is a difference, for instance, in drug users between those who are high sensation seekers and those that are low. I found this out when I was treating drug abusers. The low sensation well the average sensation-seeking drug abuser tries one drug, which he enjoys particularly and sticks to it. The lows try many different drugs. So, invariably they get into odd drugs like LSD that affect their minds as well as they provide unusual sensations as well as arousal, the lows stay away from those drugs. Question: What is a specific link between high sensation seeking and drug use? Marvin Zuckerman: You find for instance that high sensation seekers there are not many men, who love war and combat, but there are a few, there are some who really find that exciting and will re-volunteer simply because they are bored with military life outside of combat. In addition, there are various substances, which are interesting as they stimulate the same sensors that are stimulated by intense and novel external stimulation. Drugs do that more directly, particularly drugs like cocaine. Control theory, or Perceptual Control Theory (PCT), takes a different path, it view variability at the essence of behavior. The heart of control theory is that the organisms control and what they control is not behavior at all but perception(Powers M. A., 2005 (1994)). To put it simply, behavior is the control of perception(Powers W. T., 2009). According to Bill Powers, the developer of PCT, the living thing is in the drivers seat, driving the car. The control theorist would say that deviance arises when the adolescent/young adult, lack sufficient ties with conventional groups, such as family, schools and religious organizations; the alienation from those prevailing values that those groups instill are associated with drug use. This lack of social bonding has been found to be predictive of early or frequent drug use and resistance to traditional authority and normlessness(Spooner, 1999). Raymond L. Calabrese offers a definition of alienation in general, as the relationship of individuals to their environment and specifically, it describes the relationship in terms of isolation, meaninglessness, normlessness and powerlessness (pg. 14). This and other personality traits have been found to be associated with drug abuse. Self-efficacy is the concept that lies at the center of Albert Banduras Social Cognitive Theory. Self-efficacy is the belief in ones capabilities to organize and execute the courses of action required to manage prospective situations (Self-Efficacy in Changing Societies, Bandura, 1995, p. 2). Bandura also mentions that developing strong self-efficacy is through mastery experiences ((Fletcher, 2003). These experiences are a double-edged sword. If completed, they improve ones self-efficacy. If failed, they weaken it. Individuals with low self-efficacy often abandon their goals at the first signs of even a minor obstacle. They tend to have all-or-nothing patterns of thinking. There is no room for being human, nor the possibility for mistakes. According to Caron, a non-profit provider of drug and alcohol treatment in PA, current statistics show relapse rates for addictive diseases usually are in the range of 50% to 90%; however, these rates vary by definition of relapse, severity of addi ction, which drug of addiction, length of treatment, and elapsed time from treatment discharge to assessment, as well as other factors. SAMHSA, Substance Abuse and Mental Health Service Administration regularly collect and publish this information. According to supporters of Addictive Personality theory, a distinct trait predisposes individuals to addictions. Much of the established medical community does not accept addictive personality as a diagnosis used to explain why some people become addicted to alcohol, drugs, activities or even emotions. Stephen Mason, PhD, said in his article Look at it this way in Psychology Today, A major misconception involving addiction is the idea that certain substances are, all by themselves, addicting. He goes on to add, Addiction depends, first and foremost, upon having an addictive personality. Such people, estimated at perhaps 10%-15% of the population, simply do not know when to stop. The nature and existence of this trait is still hotly debated in medical, neurobiological and psychological communities, there are definite implications in the brain that contribute to addictions. Dr. Alan Leshner, PhD of the National Institute on Drug Abuse describes addictions instead as a brain disease and a chronic relapsing disease, in that there are visible alterations in the brains of addicts and the effects are long lasting within their neurological patterns. Dr. Leshner also addresses the types of addiction and substance abuse that are often accredited to the addictive personality. He explains that there are two primary forms of addiction, one being the substance-based, the second being behavior-based. The substance-based addictions such as to alcohol, nicotine, narcotics are more easily explained and can be identified neurologically. Certain drugs like crack and heroin cause massive dopamine surges in the brain with different sensations ranging from invincibility or strength to euphoria or perceived enlightened states. The use of these substances almost immediately changes particular aspects of the brains behavior, making most individuals immediately susceptible to future abuse and addiction. Also common is the behavioral aspect of addictions. These are not easily explained neurologically, but generally are included in the addiction susceptibility characterized by the personality trait (Leshner, 2001). Moreover, combined addictions, addictions that include both the substance as well as the behavior are also common. The physical act of indulging in the steps involved and repetitive behavior essentially succeeds at making the invisible, visible. Cognitive Behavioral Therapy, (CBT), is the method used by many today as a single source method for helping people get over emotional upsets in their lives. This type of therapy gives them the tools needed should they arise again. CBT teaches people how to change the way they think about things. In issues of addiction, the goal is to teach the person to recognize situations in which they are most likely to use, and identify situations that make them more vulnerable. It teaches them to avoid these circumstances if possible, and how to cope with other problems and behaviors which may lead to their substance abuse. CBT has two main components, functional analysis in which the therapist and client work together to identify the feelings, and give the client insight into what led to their abuse in the first place. The second component is skills training. The goal is to get the person to learn or re-learn better coping skills. This is achieved through a process of unlearning old habits and learning and developing healthier skills and habits. The main premises are to educate, to identify and to change. Some therapist mix different orientations and teachings. They are eclectic in their therapy styles, and pick and choose from different orientations. This pick and choose method is probably the most controversial style as it is, more often than not, of no benefit to the client and may be detrimental. Rational Emotive Behavior Therapy, (REBT) was formulated in the 1950s by Dr. Albert Ellis. REBT and CBT are similar but slightly different approaches to psychotherapy. REBT teaches that outside elements, the world around you, do not create emotions but the interactions with such and the beliefs and expectations, which we hold which give rise to the emotions we feel. When your beliefs become rigid, then emotional disturbance is the result. REBT teaches clients to modify the belief so that it is not so rigid and therefore less likely to create emotional upset. Example of rigid beliefs Everyone should agree with me and when that is modified, it becomes It would be nice if everyone agreed wi th me, but I realize that not everyone will. REBT is based on the premise that whenever we become upset, it is not the events taking place in our lives that upset us; it is the beliefs that we hold that cause us to become depressed, anxious, enraged, etc. Immediate Short Term Effects of Heroin: Soon after using, abusers report feeling a surge of pleasurable sensations, the rush. The intensity of this rush depends on how much of the drug is taken and how quickly the drug enters the brain and binds to the natural opioid receptors. One of the reasons why heroin is so addictive is because of the speed at which it enters the brain. The effects of heroin are almost immediate and last typically, from three to five hours. This rush is accompanied by a warm flushing sensation, dry mouth, slight nausea, itching, and a heavy feeling in the extremities (AstriCon 2012: Hooked on heroin: Dane Countys deadliest drug, 2010). Some users report that they enter a dream-like state where nothing matters, they equate this to bliss (Weyant, 2012). The user may also experience severe nausea, vomiting, and severe itching, which is usually the case with first use. I got so sick the first time I banged up (injected), I actually puked but then right after that, this warm feeling came all over me and w ow, I was gone. It was like this warm, rolling orgasm but it was my whole body. I cant explain it, this is so weird talking about this with you, but you asked. Sometimes I still get sick but thats when I know its good dope, you dont mind vomiting behind smack (Weyant, 2012). After this initial rush, abusers usually will be drowsy for several hours, they call this getting a nod on (Weyant, 2012). Mental function is clouded by heroins effect on the central nervous system. Cardiac function slows, and breathing is severely slowed, sometimes to the point of death. The goal of the addict is to recreate this rush, but with each use it becomes harder and harder to obtain. It is never like the first time, no matter how much I do. Mom, its like this Its an identity, vocation, and pastime, a lover, master, and my best friend. It makes me sick sitting here admitting all of this to you but it is what it is. Heroin is just everything to every addict, all the time. (Weyant, 2012). This is the vic ious cycle of addiction. 5522_2 brain_nih.gif Brain on Drugs. Image: National Institutes of Health, National Institute on Drug Abuse Heroin Hits Home Heroin has killed more people in Dane County than any other drug in the past five

Jungian Analytical Psychology and the Process on Individuation

The process on individuation is central to Jungian analytical psychology, as Jung believed that individuation is the driving force behind humans’ â€Å"yearning for completeness within the human experience, and the search for wholeness† (Russell, & Ryback, 1996, p. 2) in their life-long conquest to achieve a distinctive but coherent and balanced personality.Besides the genetics and the psychosocial environment, Jung believed that a third force influences the dynamic formation of human individuality and that is the ‘collective memory’ of previous civilizations, memory stored and available to humans, in the ‘collective unconscious’ (Munteanu, 2012; Douglas, 2011). While hard to prove scientifically, quantum physics does not refute this concept (Science Channel, 2011; Munro, 2011).As a therapist, I believe that I should be the open-minded guide and facilitator of client’s individualized explorations and life experiences, supporting clientâ €™s pursuit of holistic self-realization; guiding client’s exploration of his/her archetypes, the attitudinal type and the preferential decision making mode, would facilitate client’s understanding of own psychic energy flow, and would empower the client to address and develop his/her unconscious/conscious balance, advancing the individuation process (Munteanu, 2012; AtheneWins, 2011; Russell, & Ryback, 1996).The counselling methods I would use to sustain this process, while client centred, would also need to be very creative and interactive on my part, as the counsellor; I would be making use of a variety of strategies within an environment of customised but constantly challenging and supportive at the same time.I would need to maintain myself on an perpetual self-development and self-reflection ‘carousel’, in order to ensure that I continuously upgrade my skills to the levels required to provide that balance of challenge and support, to all of my cli ents; within my practice, I would use a variety of methods, such as instructional interventions, questioning, clarifying, hypothesising, silences if/as required (to allow the process of assimilation and internalisation), dream interpretation or sequential drawings, journaling, art and sand therapies (especially for clients who have difficulties verbalising feelings), mandalas, mask making, etc.I could see how my teaching experience will serve me well in Jungian counselling, since I already use many of these methods, to provide personalised learning, to my students. I have always thought of myself as ‘work in progress’, and therefore I learn something new every day from my students; hence, learning from and alongside my clients I see it as a continuation of my own holistic individuation (Dehing, 1992; Russell, & Ryback, 1996).

A Critical Issue Of Counseling And Psychotherapy - 1519 Words

As we are beginning to learn, the way we approach counseling and our clients derives from our own perspectives and experiences. As it says in our text, â€Å"A critical issue in counseling and psychotherapy is that the same comment may have different effects on individuals who have different personal life experiences and multicultural backgrounds, because everyone has a unique history with a unique pattern of communication.† This proves to be true as fundamental principals of the social animal, every type of relationship we have with an individual is a different relationship from another, so of course this applies to counseling, because, how could it not? Although, before we are able to start a therapeutic relationships or beginning the healing†¦show more content†¦I was young when this transition took place, but remember the move like it was yesterday. I had a very privileged upbringing; my father has had a successful house painting business for over 35 years and my mother is a medical coder, most recently, but also has a professional history in marketing. My brother, Dylan, and I were taught to work for what we want and I have been working consistently since I was 15 years old. S - (sexual orientation and/or gender identity) I am a Caucasian cis-female and identify as a heterosexual. I have never felt that my gender is biologically incorrect and am comfortable identifying as straight. P - (personal style/education) My personal style is completely designed around comfort. Being comfortable is an essential part of my everyday, because typically if I am not physically comfortable, I will not be able to focus on anything else. I am easy-going and usually do not react in negative ways to adverse situations. My voice is low and mellow, also fairly monotone, but I am working on that. I try to present myself and personal style in the most approachable way I can. In addition, my favorite pastime is to educate myself in whatever it may be (mainly depending on the day) and try to gain as much knowledge as I can from an unbiased point of view. E - (ethnic/racial identity) I am a unnatural blonde with blue eyes and pale skin withShow MoreRelatedToward Intentional Interviewing and Counseling1652 Words   |  7 PagesInterviewing and Counseling INTRODUCTION: WHAT IS THE â€Å"CORRECT† RESPONSE TO OFFER A CLIENT? * There are many potentially useful responses in any interviewing situation. * Reflecting the client’s emotions can be helpful. * Selecting one aspect to focus on can be useful, and then later you can examine other dimensions by asking an open question. * Our tasks: * Respect the client * Use appropriate skills and strategies * Seek to alleviate stress INTERVIEWING, COUNSELING, AND PSYCHOTHERAPYRead MoreThe Father Of Person Centered Therapy And Humanistic Psychology1420 Words   |  6 Pages Carl Rogers is widely known as the father of person-centered therapy and humanistic psychology. 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(Corey, 2013) He established the first universal philosophy of personality, psychopathology, and psychotherapy. His theories were closely attached to a humanistic viewpointRead MoreGestalt Theory Essay1501 Words   |  7 Pagesprofession that varies by location, historically and institutional contexts. All social workers aim to be the agents of change with those they come in contact with and those they seek change for. Theories are usually associated with thinking critically. Critical thinking is needed in the field of social work. Theories also assist social workers in understanding, explaining or making sense to situations that they encounter on a daily basis. This paper will discuss the historical theory of Gestalt’s TheoryRead MoreA Research On Group Therapy996 Words   |  4 Pagestherapeutic setting where group therapy has been effectively used in counseling for several years and remains ongoing. Group therapy is largely described as a type of psychotherapy that involves one or more therapist working with several clients at the same time. Group therapy is offered in varying mental health setting including hospitals, mental health clinics, private practice and community centers and is used to treat psychological issues such as addition, abuse, anxiety and depression among others.Read MoreOverview of the ACA Code of Ethics680 Words   |  3 PagesIntroduction The dynamics between the human dimensions and the professional demands of conducting a counseling practice has been the subject of a considerable amount of literature in the field. Indeed, it is a focus in counselor preparation programs. It not possible to segregate who we are as people and what we do as professionals. These two aspects of our lives are inexorably linked. The dynamics are such that the one impacts the other, while influence may be dominant in a particular directionRead MoreContrasting Psycodynamic, Cognitive Behavioral and Person-Centered Counseling Theories1732 Words   |  7 PagesCounseling is a process that enables a person to sort out issues and reach decisions affecting their life. Often counseling is sought out at times of change or crisis, it need not be so, however, as counseling can also help us at any time of our life† (Woods, 2005). Counseling theories are used by counselors as part of their treatment plan for clients. There are many types of theo ries that counselors can choose from. These theories are usually hosen based on the client needs and what the counselorRead MoreInterpretation in The Deaf Community Essay1391 Words   |  6 Pagesreferred to as â€Å"talk-therapy† has proven to be effective in helping many people cope with life issues. For most hearing people, once the decision to seek help is made, it is a simple matter of showing up to a therapy appointment or walking into a clinic and asking for help. However, for the Deaf culture finding accessible and Deaf-friendly services can be a challenge producing little results. Currently this issue is addressed through the use of interpreters who facilitate communication between a hearing

The Effects Of Corporal Punishment On Children - 932 Words

Children and Corporal Punishment Punishing children has been one of the most controversial parenting topics this generation has seen. Physical punishment or corporal punishment is simple defined as the use of physical force with the purpose of initiating pain, but not wound, to teach the proper behavior of a child. Corporal punishment has been used for many centuries in schools and in homes but the use of such techniques have since decreased and are not being used in many places today. Evidence shows corporal punishment to be ineffective but several societies still practice this form of discipline. Corporal punishment should not be used as a form of discipline on children because of the negative impact it might cause. There is uncertainty that using corporal punishment can help in correcting a child’s misbehavior. It is hard to know what the power of physical punishment actually teaches children. Most situations, children don’t understand why they are getting spanked, just that the parent is unhappy. This can cause a child to be confused and become extremely distressed. As a child becomes older, corporal punishment can provoke resentment and cause more misbehavior. Parents in the US typically use corporal punishment for children in their pre-school years until eight to ten years of age. Even with a number of articles and debates on the effectiveness of corporal punishment, parents still use spanking as a means to discipline their children. Corporal punishment isShow MoreRelatedCorporal Punishment And Its Effect On Children1587 Words   |  7 PagesThe term corporal punishment is defined as the use of physical force with the intention of causing a child to experience pain, but not injury, for the purpose of correction or control of the child’s behavior Seven nations Sweden, Finland, Denmark, Norway, Austria, Italy and Cyprus-have laws making it illicit for parents to utilize physical discipline on their children. Corporal punishment in schools has been banned in every one of the nations in Europe, South and Central America, China and JapanRead MoreCorporal Punishment And Its Effect On Children1708 Words   |  7 Pagesviewpoint on corporal punishment; some of the reviews take a look at who is most affected by corporal punishment in terms of focusing their lens on race, socio-economic status, gender, culture etc. Some also take a critical look at the advantages and disadvantages of corporal punishment. Some take a look at the widespread of corporal punishment in the US. Cases against corporal punishment and the effect of corporal punishment on children were also looked into. With all the different ways corporal punishmentRead MoreCorporal Punishment And Its Effect On Children1617 Words   |  7 Pagesof any child’s life is a huge determinate of what their future will turn out to be. Parenting styles are the normative prototypes that parents utilize to socialize and manage their children. Different parents employ different styles of discipline to ensure that their children develop to be all-rounded adults. Children who have been nurtured well by their parents turn up as self-regulated with disciplined behavior. Child discipline is thus a key parenting skill, and the choice of discipline styleRead MoreThe Effects Of Corporal Punishment On Children2225 Words   |  9 Pagesinternet that will point out the simple pros and cons of Corporal punishment. Many children psychologists state that violence will always produce violence, it will never reduce aggression. This is a generally accepted fact that has been proven and studied for decades. Will someone such as a child, not act out against an aggressor because of the natural drive to preserve their inherited material? There are usually four things that chil dren who have experienced child abuse will do in later years. OneRead MoreCorporal Punishment And Its Effect On School Children1251 Words   |  6 Pagesdistribute our findings so that all of the public cannot ignore the wholesale infliction of pain and suffering onto our school children, and the role â€Å"paddling† schools play in teaching our children that physically aggressive and coercive resolutions of conflict are legitimate. Contributing to the problem of violence by making children feel rejected and isolated, corporal punishment is unsafe in and of itself, but its discriminate application may be co-incident with problems unique to racial and genderRead MoreEffects of Corporal Punishment on Children Essay868 Words   |  4 Pagestrait both in and out of their homes. Misbehaving children cannot be avoided as they are curious little beings and they have a tendency to explore. But there are some parents, even teachers, who do not tolerate misbehaving and they resort t o corporal punishments such as spanking to make sure the child never forgets how painful it is to misbehave as they will remember the punishment entailed to it and become more disciplined. However, not all children would understand the logic of the parent and theRead MoreThe Effects Of Corporal Punishment On Children953 Words   |  4 Pagesmany views of the past relating to corporal punishment have changed significantly. During my readings I read things that instantly stood out to me. The first being how many issues and their solutions revolved around religion. John Wesley, was the founder of the Methodist Movement, and he believed that children were born with sin and that it was the parental duty to discipline the unruly child, starting at an early age. During this time period, corporal punishment was a common practice. Wesley usedRead MoreCorporal Punishment And Its Effect On Children1860 Words   |  8 PagesReading/Writing L9 17 March 2015 Corporal Punishment by Spanking in Children Corporal punishment is hared way for children. According to Carol Bower, in the article Positive Discipline and a Ban on Corporal Punishment Will Help Stop Cycles of Violence. parents rely on corporal punishment on their children because violence is an acceptable way to solve problems. â€Å"The data showed that 57% of parents with children under 18 used corporal punishment, and 33% used severe corporal punishment in the form of beatings†Read MoreEssay on Effects of Corporal Punishment on Children1943 Words   |  8 Pagesspanking. Whichever terminology is used to help define corporal punishment, it all means the same. The very idea of physical discipline is based on an adult using his or her larger physique and power to intimidate and force someone much smaller and weaker into a state of compliance (Rathis, 2007). In the western culture, they publically frown at people who use their physical power to dominate someone smaller, yet when it comes to their children they take a pass, turn their heads, and call it spankingRead MoreThe Effects Of Parental Corporal Punishment On Children1499 Words   |  6 PagesAbstract This paper will explore published recent articles that talks about young children and their eyes being glued to screens. Many articles have different purposes of why children are so addict to an in motion screen, but Marcia Eckerd found the problem and solution to why this is a number one cause in our world today. There are creative ways in children that makes their mind wonder in a way to pay more attention to what is going on in the community and how to learn from it. Technology can

Their Eyes Were Watching God - 1304 Words

In Their Eyes Were Watching God, love plays a pivotal role in the life of the protagonist, Janie. Janie is exposed early in life to all the facets of love. From an early point in the novel until the very end, Janie searches for a man to fulfill her childhood concept of love. It is through this search for love that Janie finds the confidence and security in herself to become independent. Therefore, Janie’s quest to find love is not only a fulfillment of a childhood dream, but also a journey to find who she really is. In order to understand Janie’s journey to discover love and herself, one must first define love from her perspective and analyze its origins. Janie’s adult concept of love is influenced by many things, including her grandmother and her childhood concept of love. Janie thinks there is a standard for love because her grandmother had standards for who she loved. Nanny’s concept of love, which shapes Janie’s, is heavily influenced by her slave background. Nanny was impregnated by her master, then witnessed her daughter, Janie’s mother, get raped by a school teacher (16-20). Because of the trauma both she and her daughter faced, Nanny ardently begs Janie to marry a man who will keep her safe from harm. Not only does Nanny want a protector for Janie, but she also wants a provider for her. If Janie is to have a husband who is well-off, she will not want the way her mother and grandmother did. Thus, Janie figured that she could marry a person for the securi ty theyShow MoreRelatedTheir Eyes Were Watching God1064 Words   |  5 Pagessignificant than death. In Zora Neale Hurston’s famous novel, Their Eyes Were Watching God, the main character Janie Crawford is plagued by the deaths of loved ones. Janie moves from caregiver to caregiver searching for true love and happiness, only to have it stripped away from her once she finds it in her third husband Tea Cake. At the end of the novel, having realized true love and loss, Janie is a whole woman. Their Eyes Were Watching God portrays the growth of the human spirit through both the emotionalRead MoreTheir Eyes Were Watching God1780 Words   |  8 Pagesshort story â€Å"Sweat† and novel Their Eyes Were Watching God, the focus is on women who want better lives but face difficult struggles before gaining them. The difficulties involving men which Janie and Delia incur result from or are exacerbated by the intersection of their class, race, and gender, which restrict each woman for a large part of her life from gaining her independence. Throughout a fair part of Zora Neal Hurston’s novel, Their Eyes Were Watching God, Janie’s low class create problemsRead MoreTheir Eyes Were Watching God932 Words   |  4 PagesJanie Crawford: The Woman Whose Clothing Conveys Her Relationships In Zora Neale Hurston’s Their Eyes Were Watching God, the protagonist, Janie, endures two marriages before finding true love. In each of Janie’s marriages, a particular article of clothing is used to symbolically reflect, not only her attitude at different phases in her life, but how she is treated in each relationship. In Janie’s first marriage with Logan Killicks, an apron is used to symbolize the obligation in her marriage. â€Å"Read MoreAnalysis Of Their Eyes Were Watching God 1061 Words   |  5 PagesDivision: Janie Crawford in Their Eyes Were Watching God Their Eyes Were Watching God was written in 1937 by Zora Neale Hurston. This story follows a young girl by the name of Janie Crawford. Janie Crawford lived with her grandmother in Eatonville, Florida. Janie was 16 Years old when her grandmother caught her kissing a boy out in the yard. After seeing this her grandmother told her she was old enough to get married, and tells her she has found her a husband by the name of Logan. Logan was a muchRead More Eyes Were Watching God Essay711 Words   |  3 Pages Their Eyes Were Watching God provides an enlightening look at the journey of a quot;complete, complex, undiminished human beingquot;, Janie Crawford. Her story, based on self-exploration, self-empowerment, and self-liberation, details her loss and attainment of her innocence and freedom as she constantly learns and grows from her experiences with gender issues, racism, and life. The story centers around an important theme; that personal discoveries and life experiences help a person findRead More Their Eyes Were Watching God Essay1757 Words   |  8 Pages Their Eyes Were Watching God Book Report 1. Title: Their Eyes Were Watching God 2. Author/Date Written: Zora Neale Hurston/1937 3. Country of Author: 4. Characters Janie Mae Crawford- The book’s main character. She is a very strong willed, independent person. She is able to defy a low class, unhappy life because of these factors, even though the environment that she grew up and lived in was never on her side. Pheoby Watson – Janie’s best friend in Eatonville. Pheoby is the only towns person whoRead MoreWhose eyes were watching God?1400 Words   |  6 PagesWhose eyes were watching God? In the movie Their Eyes Were Watching God, Oprah Winfrey manipulates events that happened in the book by Zora Neale Hurston. Oprah morphs many relationships in the movie Their Eyes Were Watching God. She changes the role of gender, and also makes changes in Janie’s character strength. Oprah also changes the symbolism in the movie to where some important symbols in the book change to less important roles. Oprah changes many important events in the book Their Eyes WereRead MoreTheir Eyes Were Watching God Essay724 Words   |  3 PagesTHEIR EYES WERE WATCHING GOD ESSAY  ¬Ã‚ ¬ Janie Crawford is surrounded by outward influences that contradict her independence and personal development. These outward influences from society, her grandma, and even significant others contribute to her curiosity. Tension builds between outward conformity and inward questioning, allowing Zora Neal Hurston to illustrate the challenge of choice and accountability that Janie faces throughout the novel. Janie’s Grandma plays an important outward influenceRead MoreEssay on Their Eyes Were Watching God921 Words   |  4 PagesTheir Eyes Were Watching God An Analysis So many people in modern society have lost their voices. Laryngitis is not the cause of this sad situation-- they silence themselves, and have been doing so for decades. For many, not having a voice is acceptable socially and internally, because it frees them from the responsibility of having to maintain opinions. For Janie Crawford, it was not: she finds her voice among those lost within the pages of Zora Neale Hurston’s famed novel, Their Eyes Were WatchingRead MoreTheir Eyes Were Watching God By Zora Hurston Essay1233 Words   |  5 PagesHurston In the novel â€Å"Their Eyes Were Watching God† by Zora Neal Hurston is about a young woman named Janie Crawford who goes on a journey of self discovery to find her independence. The book touches on many themes like gender roles, relations, independence and racism however racism isn’t mainly focused upon in the book which some writers felt should have been. Some felt that the representation of black characters should have been better role models. Zora Hurston’s novel wasn’t like other black literature

Vincent Van Gogh Free Essays

Vincent van Gogh was an interesting man. Vincent van Gogh had one of the strongest impacts on the art world in the sass. He was not recognized until his death and he sold only one painting when he was alive. We will write a custom essay sample on Vincent Van Gogh or any similar topic only for you Order Now This painting was â€Å"The Red Vineyard†. Van Gogh suffered from mental illness and depression. No one knows how he got them but these illnesses have made his art better. He used his emotions and depression in his artwork. Every single piece of his depicts his depression and sorrow. Vincent van Gogh has impacted the world with his paintings. He was a post-impressionist minter whose work, notable for its beauty, emotion and color, highly influenced 20th- century art. â€Å"(www. Biography. Com/people/Vincent-van-Gogh-951 5695, Unknown Author) Most people know him for his famous painting â€Å"Starry Night†. Van Gogh has left his mark on the world and art itself. Vincent van Gogh was born on March 30, 1853 in Holland. As a child van Gogh had a very normal life. He grew up in the village of Grotto Evader. His parent’s were Theodore, who was a Protestant minister, and Anna Cornelia van Gogh. Vincent was named after his older brother who died when he was born. His mother never got over her first son’s death and never grew to love van Gogh. When he was young, he started forming mental problems. Van Gogh had two brothers and three sisters. Their names were Thee and Core and Elisabeth, Anna and WI. Vincent was the oldest of his family. He loved all of his siblings but he grew the strongest relationship with his brother Thee. When he was a child, his mother taught all the children how to draw and paint with watercolors. She also taught them how to love the environment and the outdoors. Vincent loved the outdoors and would always go on walks. On these walks, he would come across the cemetery and in the cemetery was Baby Vincent grave. The site of seeing his own name and birthday on the grave frightened van Gogh. Whenever he saw this he would think about how perfect his older brother was and how he will never reach that status and how he will fail. Vincent van Gogh went to school like any other kid in the sass but because of financial problems, he had to drop out and start working. When he was 16, he started working at the Hogue gallery which was run by Gospel and Company. His Uncle Cent, who was an art dealer himself, got him a Job. Being away from his family, van Gogh was at the height of his life. He started to gain more knowledge in every aspect. He began to read many books and he learned how to speak French, English and German. Vincent worked there for six years and on his fourth year at Gospel and Company, he transferred to London, England. When he was 20 years old, he fell in love with his landlady’s daughter. Her name was Egg ©nine Layer. Van Gogh asked her to marry him but he was turned down and rejected. She said that she was already secretly engaged. Vincent van Gogh was infuriated by this. He threw away all of his books side the Bible and decided to devote himself to God. At work, Vincent started to argue and fight with his coworkers and the customers. When he turned 23, he was fired from Gospel and Company. He then decided to go to school to become a minister like his father. Van Gogh was very tough on himself and whenever he studied wrong, he would punish himself. These punishments would be starving himself or staying outside for the night in the cold. He was very stubborn and he refused to take one of the exams. No schools would take him because of his stubbornness and his refusal. Van Gogh still believed that he was meant to be a minister so went to preach to the miners of Baronage. While he was there, he sketched most of the things he saw. He gave his house to a sick woman and slept in a shack. He helped the miners but while he was helping them, he was suffering. The miners called him the Christ of the coalmines. Vincent van Gogh got pleasure from suffering. He felt that when he suffered, he was taking some ones hurt away from them. The church felt that the Job wasn’t safe for him so they let him go. Van Gogh had no place to live and had no money. He thought of himself as a failure and he would always look at the sketches of the miners and wonder how he could help people like that. He then decided that he wasn’t going to help them by being a minister, he was going to help them through his art. He decided to become an artist. Even though he had no artistic training, he gave everything his all. Vincent wrote to his brother Thee, asking him for some support. Thee agreed and Vincent moved back to Holland. At the age of 28, he finished his first oil painting. Thee was a respected art dealer at Gospel and Company so every painting van Gogh would make, he would end it to Thee. Dan Gogh then fell in love with his cousin, Kate. Her husband had just passed away and she was grieving his death. Van Gogh asked her for her hand in marriage but she denied. She then ran away from Vincent but, like last time, he could not take no for an answer. He chased after her back to her home in Amsterdam. Van Gogh talked to her family and they explained to him that she didn’t want that relationship. His family was very disgusted with him for his actions. Vincent did not want to live at home anymore so he moved to the capital city of South Holland, The Hogue. In the city, he met Classic Maria Horn. She was an alcoholic and a prostitute and Vincent soon fell in love with her. She also had a four-year-old girl and was pregnant. She became sick and stopped prostituting. Because she could not work anymore, she was Vincent model for all of his paintings. In 1882, Vincent van Gogh found out he had syphilis. Classic started work again and Vincent became very depressed. They started fighting and Vincent depression got worse. Van Gogh left Classic and moved to Drenched. If he didn’t leave Classic, his family would cut him off and not support him with any money. In Drenched, he began to paint the people and the landscape. This is where he finished his first painting. â€Å"Fulfilling his desire to paint figures, and 1885 van Gogh completed his first major work, The Potato Eaters which proved a unknown author) Thee received â€Å"The Potato Eaters† and said it was too gloomy and dark. Thee said that the dark colors that Vincent used were not popular anymore. People in art started using bright colors and boldness which was called Impressionism. Van Gogh decided to go to the Academy of fine arts in Antwerp. He discovered Japanese art and really admired it. He learned a lot in art school but decided that it wasn’t for him and moved to France. In France, van Gogh started painting like the other Impressionists. He was invited into a circle of Impressionist artists. This group consisted of Claude Monet, Camille Pissarro, Edgar Degas, and Georges Serrate. Vincent began to use a brighter palette in all of his art pieces. Impressionist artists would only paint when the light was perfect and when they were in the mood. Vincent felt that it didn’t matter and he would paint all day in any type of light. He also created the technique of using small and short brushstrokes. Vincent van Gogh created a new type of art, which was Post- Impressionism. He put more emotion in his art and was more experimental with his paintings and his techniques. Painting was the only thing that kept him sane most of the time. Van Gogh felt that he was more dedicated than the other artists. He and his artist friends would pose for each other to save money. They dedicated themselves to art and nothing else. In 1886, Vincent became very interested in Japanese prints. For two years, he painted like the Japanese. He moved into this yellow house in Arles because he was told the light was Just like Japan’s. Vincent used his money for paint and not food. He lived off of bread and coffee. At night you would drink absinthe which made him feel strange and start hallucinating. In the day Vincent would find himself eating paint and drinking turpentine. Vincent van Gogh started to go crazy. His brother was worried about him so he paid Vincent friend, David Gauguin, to watch after him. David was also an artist and they painted together but they would always fight. David lived with van Gogh for a month but couldn’t take it anymore. After an argument, David walked out of the house and went on a walk. He didn’t think anyone was with them but then he heard footsteps and Vincent was right behind him holding a knife. Van Gogh went home and later that night he paid for a prostitute named Rachel. Vincent head was bleeding and he handed Rachel a part of his ear. When he handed her part of his ear, he said â€Å"keep this object carefully† and walked back to his house. He was found by the police and they checked him into the hospital. Thee came to visit him and Vincent was suffering from loss of blood and seizures. Van Gogh was released from the hospital was all alone. David left the house ND Vincent became very depressed again. He tried to paint to make him feel better but it didn’t work. The whole village of Arles made a complaint that van Gogh was a danger to the people in the town. Vincent was kicked out of Arles and checked into a clinic. Even though he was in the asylum, he still painted. He started to paint the hospital gardens and in November of 1889, he was asked to send in paintings to Brussels for an exhibit. He only sent six paintings and two of them were â€Å"Starry Night† and â€Å"Irises†. Throughout those 10 years, van Gogh painted about 900 painting. Vincent mental problems seemed to be getting better so he left the clinic. Van Sago’s nephew was born on January 31, 1890. His nephew was named after him and to think Thee and his wife, he made a painting for them. This painting was named â€Å"Blossoming Almond Tree† and it symbolizes new life. During that same time, Thee sold one of Vincent paintings for the first time. Van Gogh moved to the country in Avers and his depression began to get worse. On July 27, 1890, Vincent went on a walk to a wheat field and shot himself. The gunshot did not kill him instantly and he found his way back to his apartment. How to cite Vincent Van Gogh, Papers Vincent Van Gogh Free Essays Vincent Van Gogh, genius or madman? ‘The connection between genius and mental illness is paradoxically both clearer and murkier than that between genius and high intelligence. ‘ (Published on March 31 , 2011, Andrew Robinson) Van Gogh, possibly the most famous example of a known genius who beard the title of a mentally ill individual, had severe depression, inflicted serious injury on his own earlobe in the year of 1888, admitted himself to a mental facility, and shot himself in 1890, yet he is one of the most respected and well known men of our time, all because of his unmistakable and ingenious art work. Van Sago’s recurrent mental derangement’s were never in suspicion, not by himself nor his family. We will write a custom essay sample on Vincent Van Gogh or any similar topic only for you Order Now However, his sanity was never questioned either. Vincent Van Gogh was a known madman; it was never in question to anyone, not even himself, â€Å"l am unable to describe exactly what is the matter with me; now and then there are horrible fits of anxiety, apparently without cause, or otherwise a feeling of emptiness and fatigue in the head†¦. â€Å". (Vincent Van Gogh, date unknown) Van Gogh had been diagnosed with many conditions, illnesses and mental instabilities. Some being epilepsy, bipolar disorder, depression, psychotic episodes, and unpredictable mood swings. Doctors including Dry. Person and Dry. Felix Ere believed that Van Sago’s epileptic seizures were occurring due to temporal lobe epilepsy. He was born with a brain laceration that was thought to of been intensified by his recurrent consumption of absinthe, this is what is believed to have caused his epileptic condition. Enthusiasm and dedication were standout characteristics in Van Sago’s personality. Impulsive behavior was a prominent factor in his life, though hose periods were on every occasion trailed by depression and exhaustion. Therefore, doctors and specialists concluded that manic depression or bipolar disorder was a component of Van Sago’s life. His bipolar disease is also what lead to his suicidal demise. Vincent Van Gogh was also diagnosed with Hyperplasia, which is a condition making ones desire [need to write intensify to an almost continuous level. This disorder is commonly linked to another of his conditions; epilepsy. The assortment of over 800 letters that Van Gogh wrote throughout his life time could be recognized and attributed to this condition. It has never been an uncertainty in our society that Vincent Van Gogh is in fact one of the most famous genius’ within his art work; his art is known worldwide as astounding pieces of work. Although he was not recognized as a genius in his day, and his work was worth next to nothing, today he is seen as one of the greatest artists of both his and our time, and his paintings are worth millions. Not only was Van Gogh introducing a new style of art, experimenting with new concepts and colors but he was the beginning of a new era; expressionism. This is not only a remarkable point in history but also supports the act that Vincent Van Gogh was in fact a genius; for one single man began a whole new look into art. The society he lived in was not ready for his non-conforming behavior and harsh reality of what truth lied behind his paintings. Not only with the realistic colors he used but also the concepts; he was not only painting portraits as everyone else was, however he rebelled against tradition and began painting landscapes and everyday images such as drawings of gardens, sunflowers, Patience Scalier, Eugene Boca, the Rollins, cafes, his room and his chair; all incredibly alive ND beautiful. Genius by definition is, ‘somebody with exceptional ability, especially someone whose creative achievements gain worldwide recognition’. It is no argue that Vincent Van Gogh met these requirements. It is believed that one of Van Sago’s numerous physicians, Dry. Cachet treated his condition of epilepsy with a prescription drug by the name of digitalis. The drug has been known to cause one to see either yellow spots, or to view things in yellow. This is a very possible reason as to why Van Gogh painted a lot of yellow. A popular drink in his time was absinthe, and Van Gogh rank a substantial amount of it, however what most people don’t know is that there is Outshone present in the liqueur. Outshone is a toxin that when taken in high doses can, once again cause one to view things in yellow. Physicians who have studied the artist have conflicting thoughts on whether this is what caused his attraction to yellow or not. Van Gogh used lead based paints, so there is differing assumptions to whether or not he suffered from lead poisoning by biting on paint chips. One of the effects from lead poisoning is that is causes one to see circles around objects; much eke halos, which is present in his famous painting ‘The Starry Night’. Van Sago’s paintings are purely the reason he is known as a genius and the fact that his mental derangement’s assisted with the completion of his work and to the standard it was, and also the way it was done supports the fact that he is a genius because he was a madman. Vincent Van Gogh; a man well recognized as a genius who beard the label of a mentally ill human being. Throughout his life he created some of the most high end paintings and drawings, and he would not have done so without some of the mental imbalances that were present in his life. How to cite Vincent Van Gogh, Papers Vincent van gogh Free Essays There are a umber of things in this painting; this painting shows us that she is very poor. There are no flowers, lamps and garden. The house is the bare minimum; it shows the 19th Century things for the poor in the countryside were dark. We will write a custom essay sample on Vincent van gogh or any similar topic only for you Order Now Self-portrait, this painting shows us that he seems to frown and wrinkle his brow in concentration, he looks very lonely. He use orange dots in the background seem to reflect the orange red of his beard. He Inner is melancholy but he use the most warm color-orange, he should be eager to get love. I think that’s almost impossible without knowing his name. He is one of the greatest artists in the world. He was born in 1850 three or two someday, whatever. And as a lot of people know, Van Gogh is the oldest child in their family, but actually, his parent’s had a little baby before him, the baby died the same day Just one year before Van Gogh was born. So, they gave the two babies a identical name, this is why sometime people will call Van Gogh †the second Vincent. Sources: Chapter 4, Chapter 6, Chapter 1 1 . How to cite Vincent van gogh, Papers Vincent van gogh Free Essays Vincent van Gogh BY allele Vincent Van Sago’s Work of Art Ann. Lee Humanities 1301 Professor Philip Nonuser 02 December 2013 Professor Nonuser Vincent Van Gogh is a unique and outstanding artist who had a dramatic life that affected his paintings. At the age of twenty-seven, Vincent decided to devote his life for art because Vincent believed in the power of art. We will write a custom essay sample on Vincent van gogh or any similar topic only for you Order Now To him, a work of art, whether drawing or painting, had as striking an â€Å"effect† as a live sermon or a letter†( Euchre 17) . Van Gogh started his work of art with drawing. Vincent sent Thee, is brother, some of his drawings such as Au Carbonate (At the Coalmines), Miner Shouldering a Spade or Men and Women Going to the Mines. He drew everything he saw in everyday life. The miners and weavers usually appeared in his drawings. In the letter to his brother, Thee, he told him about his sympathy for these people :† I should be very happy if someday I could draw them, so that those unknown or little- known types would be brought before the eyes of the people†(20). In summer of 1882, he started paintings in oils. Vincent often paints † the simplest, most miserable, cost scorned objects† such as old shoes or † loamy’ potatoes. (Huge 61). Vincent painted with dark and sorrowful colors. At the end of 1882, he experiments with lithography. He created a series often graphic works: nine lithographs and one etching. In the letter to his brother Thee, Vincent told him about drawing: Sorrow is one of Van Sago’s lithographs. The special thing about this lithograph is that it was originally a painting about a naked prostitute † sitting with flabby breasts, heavy stomach, thin and stiff hair and weeping with her head on her knees† (Huge 6). Vincent also decided to do a lithograph based on the painting The Potato Eaters. The Potato Eaters is his first major work. It depicted five miserable family members, who were peasants, gathered around the table, eating their potatoes in the end of a day. Vincent wanted to attain the moral value in this painting: † I have tried to emphasize that those people , eating their potatoes in the lamplight, have dug the earth with those very hands they put in the dish, and so it speaks of manual labor, and how they have honestly earned their food† (Euchre 88). Van Sago’s only etching, L ‘Home  ¤ la Pipe: Portrait du Doctor Cache,depicted Dry. Paul Cachet, a doctor and friend of Van Sago’s who took care of him in the final weeks of his life. In 1886, Vincent moved to Paris, where he met his brother Thee, and he also made friends with Gauguin, Pissarro and Serrate. He discovered the French Impressionist. However, through Monticello, he â€Å"discovered both flowers and color† (Huge 63). And through his new friends, he brightened his palette. The Million De la Galatea is yellowed in tone but still muted in spite off pale sky. The hill of Montmartre was treated more conventionally; the painting was dominated by green and yellow ( Euchre 114). During 1887, Vincent created more than twenty- two self- portraits. The reason for this large amounts of his self-portraits was as though he wanted to rediscovered himself physically after he changed his style in art . Another reason is that Vincent Van Gogh was short of money, therefore, he became his own subject: â€Å"l purposely bought a good enough mirror to work from myself, for want of a model†. Self -portrait with a Straw Hat painted in the summer of 887 † show the artist’s awareness of Neo-elementariness technique and color theory† ( The Metropolitan Museum of Art), † the background is sketched in by meaner of very widely spaced, comma- like strokes† ( Euchre 1 15). In 1888, he moved to Arles. Vincent was affected by the strong sunlight and he became † the prey of the sun† , † he burst out with spring, reached his highest point during summer and discovered July and the flame’s plenitude†(Euchre 165). At this point of time, his style changed immensely , and it was greatly impacted by the work of the Impressionists and Neo- Impressionists. He started to abandon somber palette and experiment with lighter colors such as red, yellow, orange, green, blue. We can easily see this change in his paintings such as The Pear Tree in Blossom, The Angle’s Bridge, Boats at Anchor, Market Gardens, The Suave, A Walk in Arles, The Cafe at Night†¦ Etc. Besides, Vincent also developed his own unique style of painting. Vincent also experimented with the broken brush strokes of the Impressionists and hugely influenced by the Japanese prints. In 1887, he usually went to the shop of Samuel Being, a dealer of oriental art. He purchased many Japanese prints from Being. After that, he organized an exhibition of Japanese prints at the cafe Lee Tambourine. The Japanese prints were used in the background of the painting Portrait of Peer Tangy by Vincent. In the painting Still Life with Plaster Statuette,† the plane in which the plaster statuette is placed crosses the picture surface vertically from one edge to the other, for shaking all the rules of illusionist perspective for the† plunging† approach of the Japanese†( Euchre 130). In the Woman at Lee Tambourine painted from the beginning of 1887, â€Å"the technique is Impressionist, but the background is treated in Japanese fashion, that is divided into parallel down in vertical stripes† (132). Between the years 1886 and 1889, Vincent painted more than over 30 self- portraits, reflecting his current pursuit of integrative color contrasts and a bolder composition. His collections of self-portraits place him among the most productive self- portraitists of all time. These portraits not only marked changes in his painting technique but also a reflection of his psychological world. The painting â€Å"Self Portrait with Pipe† was painted in 1886, before Vincent moved to Paris. This is the typical kind of Vincent earlier painting style, using melancholy colors, which are characteristic of traditional Dutch painting. In 1887, Vincent was trying to use Pointillism for his â€Å"Self Portrait†. Pointillism is a painting technique which was created by the artist Georges Serrate. However, Vincent failed at imitating † Caesura’s patient and analytical approach to the technique† ( The History in Self Portraits). Another self portrait of Vincent Van Gogh is † Self Portrait with a Gray Felt Hat†. This portrait showed that he reached the peak of his new painting technique. He also applied brush strokes of different contrast colors such as blues, oranges, yellow, white, lilac, sky blue, and green. In June 1888, Vincent was interested in the night of Saints- Maries in Arles that he decided to paint the beautiful view of the night. It was the † Night Cafe† which Vincent stated in the letter to Thee :† equivalent, though different, of the † Potato Eaters† and † In my picture of the † Night Cafe† I have tried to express the idea that the cafe is a place where one can ruin oneself, go mad or commit a crime†( Euchre 164). Then, Vincent had his second night study : â€Å"Cafe Terrace by Night†. In the letter that Vincent sent to Wilhelmina, he expressed his pleasure to his paintings: Here you have a night picture without any black in it, done with nothing but beautiful blue and violet and green, and in these surroundings the lighted square acquires a pale sulfur and greenish citron-yellow color. It amuses me enormously to paint the night on the spot. They used to draw and paint the picture in the daytime after the rough sketch. But I find satisfaction in painting things immediately. Of course it’s true that in the dark I may mistake a blue for a green, a blue- lilac for a pink-lilac, for you cannot rightly extinguish the quality of a hue. (Euchre 164) In October 1888, Gauguin came to Arles and lived with Vincent. Gauguin was Vincent friend. He was famous for creating painting in many different styles, including Impressionism and Primitivism. When being together, they painted paintings and discussed with each other about different technique. Next month, under Gauguin urging, Vincent experimented with painting from memory. Vincent started to imitate Gauguin technique of painting from memory during this time that resulted in his painting becoming less realistic and more attractive. Vincent deliberately used colors to capture moods, rather than using colors realistically. Their first encounter in painting took place at the Alleyways. In December 1888, Van Gogh did two chair paintings: Vincent Chair and Gauguin Armchair. In Vincent Van Gogh- Art, Life and Letters, Euchre said Vincent chair † is a creature of light. The intensity of the yellow note, emphasized by the vibrant blue of the contour , marks the paintings of the future painted â€Å"in such a way that everybody , at least if they have eyes, would see it†. Whereas the elegant armchair is bathed in full chiaroscuro'(202). However, their enthusiasm for each other and art faded away, and soon replaced by quarrels. Vincent had less and less confidence in Gauguin. He wrote Thee: On various occasions I have seen him do things which you and I would not let ourselves do, because we have consciences that feel differently about things. I have heard one or two things said of him, but having seen him at very, very close quarters, I think that he is carried away by his imagination, perhaps by pride, but†¦ Practically irresponsible† ( CTD. In Euchre 202). About Vincent, he did not eat every day because he was short of money. Despite an empty stomach, he stayed for hours working under the sun. (Huge 80) . One time, when Vincent saw the portrait of Vincent Painting Sunflowers which was hidden by Gauguin , he could not recognized himself and reacted violently to Gauguin. When they went to a cafe, Vincent suddenly threw his glass of absinthe at Gauguin head. When Gauguin decided to leave Arles, Vincent tried many ways to make him stay. He had been through a difficult time to face with Gauguin threatened departure. He got up during the night to make sure Gauguin was still there, he used absinthe and bacon, since † the only thing to bring ease and distraction, in my case and other people’s too, is to stun oneself with a lot of drinking or heavy smoking†(Euchre 211). One day, when Gauguin was walking in the street, Vincent threw himself at him with an opening razor in his hand. However, he did not attack Gauguin, he ran away. Back in his room, he cut off the lobe of his ear with the razor. He cleaned his ear and put it in an envelope and gave the doorkeeper his ear. He was discovered by the police and hospitalized at the H ¶tell-Died hospital in Arles. Gauguin left immediately for Paris, choosing not to visit Van Gogh in the hospital. Then they never met each other in person again. Two weeks after it happened, he painted his self- portrait: Self -Portrait with Bandaged Ear. This portrait is considered as â€Å"the calm after the storm. He takes a quiet and detached look at himself and expresses a feeling of renewed hope through his bright colors and simplified drawing. A clue to the origin of this bold style is found in the Japanese woodblock print on the wall behind him†( The History in Self Portraits Para. 13). Van Gogh then started to alternate between fits of madness and lucidity and was sent to the asylum in Saint- Remy for treatment. Van Gogh left Arles on 8 May. In mid-June, Van Gogh produced his best known work: Starry Night. In 1890, he shot himself in the chest by a revolver. During his career, he only sold one painting. Van Gogh became famous only after his death because of his innovative art that had a strong influence on the artists of the next generation. Even though Vincent Van Gogh had a very dramatic life, he devoted almost most of his entire life for art. A very unique feature about Vincent ark of art is his outstanding bold brush strokes which he adopted in his later paintings.. How to cite Vincent van gogh, Papers

Marketing Theory Market Segmentation

Question: Discuss about the Marketing Theory for Market Segmentation. Answer: Introduction Marketing can be defined as a group of activities that the business organizations must do in order to promote and sale their products and services in the market. According to Barton (2015), marketing is the most important part of the business operations of the companies. In the words of Schlegelmilch (2016), marketing is the process through which the marketers of the companies make the people aware about the products and services. Arthur, Wiseman and Cheng (2015) stated that marketing is important because it provides the scope of increasing sales or revenue of the company. The companies can increase their customer base through marketing and at the same time, the companies can know the demand of the customers through marketing. Dibb and Simkin (2016) mentioned that proper marketing strategy helps the company to achieve the loyalty or trusts of the customers and provides a strong position in the market. This particular report is based on the subject area of marketing. During this report, the focus is made on particularly the segmentation and targeting activities of marketing. Along with that the discussion in the report also focuses on the product mix. The evaluation, discussion and analysis of the report is solely focused on the segmentation, targeting and product mix of Knorr. Knorr is an international food and beverage brand that is originated from Germany. The brand is under the ownership of Unilever and the company has started its business since 1838 (Knorr UK 2016). The company deals with a wide range of products that includes ready to eat foods like, soup, sauce, noodles, pasta and many other products. Currently, the company is operating its business in several countries including UK, US, India and many other countries and the management of the company is planning to expand its market more (Knorr UK 2016). Segmentation and Targeting Segmentation is one of the primary marketing activities that every company needs to do. Dibb and Simkin (2016) defined that segmentation is the first step of marketing, where the marketers divide the overall market in to different segments. Hoegele, Schmidt and Torgler (2016) added that segmentation helps the companies to identify their target market easily. In the words of Arthur, Wiseman and Cheng (2015) market segmentation is splitting up the market in some segments according to the needs or the characteristics of the demand. Segmentation can be done on the basis of demographic factors, geographic factors and psychographic factors. Cross, Belich and Rudelius (2015) stated that market segmentation is very important for the business organizations because it helps the companies reducing the risk of selecting the place and types of customer for future business. At the same time, with the help of market segmentation, the companies can easily understand what type of business strategy they must take for convincing the customers because segmentation clearly shows the type of customers and their demand pattern Hoegele, Schmidt and Torgler (2016). In support of this, Calvetet al. (2016) commented that market segmentation helps to take effective market plans and makes the decision-making process of the companies easier. Application of market segmentation strategy at Knorr In case of the market segmentation of Knorr, the company has segmented the market on the basis of two factors demographic factors and geographic factors (Knorr UK 2016). In case of demographic factors, the marketers of the company have considered the two elements age and income of the customers. In context of age, the company has segmented the market in to three segments children, young people and older people (Knorr UK 2016). Age wise the company has segmented the market into three groups like, 12 years to 18 years, 19 to 30 years and more than 30 years. This segmentation helps the company to identify the pattern of demand of the people of different age groups (Knorr UK 2016). As per the income level of the people, the company has segmented the market again into three segments high income group, upper-middle class income group and middle class income group. The primary reason behind the market segmentation as per income levels are that the company can better understand the purch asing capacity of the people, which will ultimately help the company in taking the pricing strategy (Howell 2015). The management at Knorr has also segmented the market on the basis of the geographic factors. Geographic segmentation has helped the marketers of Knorr to differentiate the demands of the people in different geographic areas (Knorr UK 2016). On the basis of that differentiation, the company can easily identify the most suitable customer segment for it. In case of geographic segmentation, the company has segmented the market in to two segments urban segment and rural segment (Knorr UK 2016). This type of market segmentation also helps the company in modifying the product range. Targeting is as important as the market segmentation. Batemanet al. (2015) has explained targeting as the second step in marketing, which comes after market segmentation. In the words of Schlegelmilch (2016), targeting refers to the selection of the specific market by the companies for future sales. Stienenet al. (2015) stated that targeting is important because it helps the company to find out the specific market of it. This is essential because it makes the marketing activities systematic. Marteau, Hollands and Fletcher (2012) believed that with the help of targeting, the companies can avoid wastage. For example, if a company does not have any target market, then it will try to sell its products or services to every person and for that it will spend much money. However, it is obvious that all people are not its customers. Therefore, the money that the company spent for convincing the people who are not interested becomes the wastage for the company (Barton 2015). Hence, targeting is important to avoid the wastage or inefficiencies. The activities of targeting clarify the changes in the demand of the customers. At the time of targeting, the companies verifies the demand of the customers and so if any changes in the demand take place, then that can be identified with the help of targeting (Batemanet al. 2015). Therefore, it can be said that every company must focus on the targeting activities to improve their business performance. In case of Knorr, the targeting has been done carefully and effectively. The company has mainly applied the differentiated targeting strategy because it has targeted more than two market segments. Previously, it has been identified that the company has segmented the market on the basis of the demographic factors and geographic factors. In case of age wise segmentation, there are three segments and among those three segments, the company has targeted only the children and young age groups. The company has focused on the advertisements and packaging in order to target the children (Knorr UK 2016). At the same time, it has concentrated on the strategy of low pricing to target the young people, who are very conscious about the price level. In case of income-based segmentation, the company has targeted the people from upper-middle class and middle class income groups. In order to target these people, the company has concentrated on the affordability of the customers. The company has intro duced small packets of the products, which are available at low price (Knorr UK 2016). This particular strategy has also helped the company to target the geographically segmented markets. Product mix Product is a tangible element that can be sold in the market to earn revenue or money. The companies can sell the products by manufacturing that in the production unit or purchasing the products from any other companies. Calvetet al. (2016) stated that there are mainly three levels of product core product, actual product and augmented product. In case of Knorr, the core product is the health goodness. The products of the company are very hygienic and healthy for children as well as young people. The core product of the company helps the people to get fitness. The actual products of the company are soup, noodles, chicken slices, Pasta and the other products, which are tangible in nature (Knorr UK 2016). Stienenet al. (2015) stated that the benefits of the core product of Knorr can be achieved only when the people consume the actual products of the company. On the other side, the augmented product is the added value that the company provides to its customers. In case of Knorr, the au gmented products are the free gifts that it provides with its actual products.Pasta is one of the main products of Knorr. In case of Pasta, the core product is quality of the pasta, which is of much high quality. The core product in case of pasta is the healthy ingredients that do not harm the health of people. The actual products in this case are the varieties of pasta that the company produces. The augmented product in this case is the discounts or extra quantity that the company provides to the customers. Conclusion In this study, it has been identified that marketing is one of the main pillars of business of the companies. In the activities of marketing, segmentation is the first step that the companies need to follow and after segmentation, the next step is targeting. In case of Knorr, the segmentation has been done on the basis of the demographic and geographic factors. Under the demographic factors, the segmentation has been done as per the age and incomes of the people. In case of geographic segmentation, there are two segments of the company urban segment and rural segment. On the other side, in order to target the market, Knorr has taken several strategies. The study has also identified the core, actual and augmented products of the company. 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InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Dibb, S. and Simkin, L., 2016. Market Segmentation and Segment Strategy.Marketing Theory: A Student Text, p.251. Hoegele, D., Schmidt, S.L. and Torgler, B., 2016. The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?.Review of Managerial Science,10(3), pp.601-627. Howell, R., 2015. Market segmentation: the importance of age cohorts.The Neumann Business Review. Accessed June,11. Knorr UK. 2016. Homepage. [online] Available at: https://www.knorr.co.uk/ [Accessed 7 Nov. 2016]. Marteau, T.M., Hollands, G.J. and Fletcher, P.C., 2012. Changing human behavior to prevent disease: the importance of targeting automatic processes.science,337(6101), pp.1492-1495. Stienen, S., Salah, K., Eurlings, L., Bettencourt, P., Bayes-Genis, A., Metra, M., Verdiani, V., Tijssen, J., Pinto, Y. and Kok, W.E., 2015, August. Preventable death in elderly versus younger patients admitted with decompensated heart failure by targeting pre-discharge NT-proBNP levels: importance of attainability of targets. InEUROPEAN HEART JOURNAL(Vol. 36, pp. 556-557). GREAT CLARENDON ST, OXFORD OX2 6DP, ENGLAND: OXFORD UNIV PRESS. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing.